Bigger than Golf – LPGA Branding and the ‘Drive On’ Marketing Strategy
With the LPGA’s ‘Drive On’ campaign, Dr. Kelly Price says “the brand of the LPGA is alive and well”… but it hasn’t always been that way.
With the LPGA’s ‘Drive On’ campaign, Dr. Kelly Price says “the brand of the LPGA is alive and well”… but it hasn’t always been that way.
Curator at the World Golf Hall of Fame & Museum, Travis Puterbaugh tells the story of Peggy Kirk Bell’s near disaster in the air.
Steve Eubanks from the Global Golf Post hears from So Yeon Ryu as the former World Number One seeks to be nicer to herself.
What’s one thing everyone can start doing today to improve their short game? Ben Harpring talks to Gareth Raflewski, trusted short game coach to many of today’s LPGA stars.
Steve Eubanks from the Global Golf Post reports on the effort and motivation that has put South Korea’s female golfers at the top of the game.
It’s early days but although the LPGA has completed only about 25% (8 of 33 tournaments) of its 2019 schedule, I don’t think it is
Travis Puterbaugh, Curator of the World Golf Hall of Fame Museum, looks at the income gap through the eyes of one of the LPGA founders, Marilynn Smith.
Dr. Kelly Price analyzes the evidence on how becoming a mother can impact an LPGA player’s productivity, performance, and earnings.
Dave Andrews profiles rising young amateur, Alexa Pano, who is on her way to Augusta National.
Renowned Golf Course photographer Evan Schiller’s highlights from the three courses at Sand Valley, quickly becoming one of the premier golf destinations in the world.
“Fair is a place where pigs win ribbons” – Mercer University graduate, Jaelyn Tindal on the important truths taught by playing competitive golf in a team environment.
Steve Eubanks looks at how 7-time LPGA winner Sei Young Kim has embraced the West. “If her Korean fans have a problem with that, so be it.”