Golf fashion today is addressing the need of the modern golfer which in turn is going to attract more girls and women to the sport. Spending up to five hours in any outfit means you have to love what you wear and feel great wearing it too. Gone are the days of the square fit polo shirt or the knee length A-line skirt with no shape.
Golf apparel has never been more stylish, sporty and influenced by latest fashion trends. Spring 2018 is delivering some bold patterns and colors. As always, there are plenty of animal prints and touches of geometric shapes and stripes.
A mix of florals brightens up the ranges. You can wear these colorful prints in two ways – go all out and wear top to bottom in one print so that it looks like a dress or jumpsuit or pair the bold designs with block colors and neutrals for a more toned but striking combination.
Moving into summer, classic steel grey is featuring highly as the preferred neutral. It works perfectly with the 80s vibe which includes a beautiful mix of fresh pastels. Think popsicles on the beach!
We recommend mixing pastels and having a bit of fun with the shades. Mix and match rather than being too conservative.
All across the tours, we are seeing the professional tour players like Olivia Cowan dress in a sleek, but sporty style of short shorts, straight fitted skirt with the new addition of ruffles, pleats and cute flips on sides or backs of the skirt. Outfits are pretty and add flare.
Club golfers are opting for patterns and softer fabrics. Although prints are more prominent, they are embracing the athletic look and feel of golf fashion. New brands to market are helping lower prices and forcing designers to be creative and different.
Golf fashion is taking inspiration from tennis. Featuring moisture wicking and cool feel fabrics, while being comfortable and stretchy – designs are allowing for ease of movement.
We love that women are feeling more liberated and willing to wear skirts and shorts that are shorter and more athletic.
Michelle Wie is taking the sporty look to a whole new level. She wears the look well, choosing form-fitting, athletic and coordinated outfits to each tournament. You can often see her in skirts with pleats or short, fitted shorts with ample stretch and comfort.
Long hours in the sun are driving the sleeved polos, but these have continued to improve in fabric and fit, often zipped rather than button-tops to add a modern twist. Shirts are often tucked in with a white belt completing the look. The sleeveless polo is still very much in vogue and often teamed with sun sleeves or sun shawls for that added protection.
Embrace the new athletic approach to golf fashion. Be creative with your colors, mix and match prints and colors, try new fabrics that are softer, breathable and more comfortable to wear. Your clothes need to fit you well and suit your body shape, so don’t be afraid to try different styles and sizes.
Golf, after all, is a sport and high-performance clothing adds to the potential for lower scores with ease of movement and increased confidence.
Helen and Shannan
Red Belly Golf
Australian golfers Shannan Webber and Helen Haynes founded exciting ladies golf wear brand, Red Belly Golf named after the many iconic red-bellied black snakes found on their home course. Their mission is to bring modern and unique golf apparel to fairways around the world. Based on the renowned Stonecutters Ridge Golf estate in Western Sydney, the golfing friends have combined their love of golf with fashion – the results are a collection that is both feminine and sporty.
Shannan comes from a large golfing family. Her young son is an avid and aspiring golfer, who has inspired her to create a junior range. Shannan is the creative driving force behind the style of the collections.
Helen has played golf for over 20 years, starting the game soon after a kidney transplant ended her promising tennis career. Golf gave her the motivation to get fit and well again, travel the world and introduced her to her professional golfing husband.
Helen and Shannan have created a stand-out clothing brand for women who love golf and want to look great and feel more confident. They are proud of their Aussie designs and hope the collection attracts more women to the great game of golf.
Visit Red Belly Golf online at www.redbellygolf.com and follow Helen and Shannan on Facebook, Instagram, and Twitter
