Kelly Price completed her Ph.D. of Human Ecology with a concentration in Retail and Consumer Sciences at the University of Tennessee. She currently teaches at East Tennessee State University where she is a three-time recipient of the College of Business and Technology Excellence in Teaching Award. Her research interests include women’s golf, consumer behavior, and online education with numerous presentations and publications in these areas. Her non-academic experience includes management of discount, specialty, and luxury/resort retail including merchandise buying and retail operations management.
Dr. Price is the host of the On the Tee with Dr P podcast. Contact her via email at Ontheteewithdrp@gmail.com or on Twitter @DrKelly04.
Are carts a good thing? It’s one of the great debates of modern golf. Dr. Kelly Price discovers some of the many benefits of taking a ride.
Lexi Thompson – super star golfer. Attractive. Expert. Let the brand passion begin. Dr. Kelly Price looks at how golfers are susceptible to a well targeted marketing strategy.
Dr. Kelly Price digs deeper into the research about the four stages of your addiction to the game – Awareness, Attraction, Attachment, and Allegiance.
To my knowledge, our facility had never employed a female golf professional. Don’t get me wrong. We have always had excellent golf professionals. But none of them were female. There she stood representing, what was to me, a new era at my club.
Women featured on the cover of a golf magazine. That’s a good thing right? Story by Dr. Kelly Price.
Dr. Kelly Price looks at the new opportunities for playing the game online and wonders if virtual golf will spark the changes that traditional golf needs.
Dr. Kelly Price tells the story of the brave women of the Suffrage Movement who targeted golf courses as they protested for the vote in the early 1900s.
The game of golf, namely the LPGA and a few other organizations, have been on a mission to encourage women and girls to take up the game. So, how can we encourage women, in the same spirit, to be involved at board governance level as well?
If I am a consumer who is a woman of color, a woman who isn’t a size 3.7, or a woman who is over the age of 30, I do not see myself very often in women’s golf advertising. If I am a golf buyer, I don’t see her much either. She sees us, though, and what she sees is not herself.
Kelly Price notices a common motivation in older female golfers on the Legends Tour and in her own family. ‘Let me play, not exercise!’.
Dr. Kelly Price uncovers relevant research on brand logo colors and design, and questions the continued use of the 2007 LPGA logo.
Words can carry tremendous weight! Dr. Kelly Price looks at the academic research on how deep-seated outdated language reinforces sexist discourse in golf
