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Dr. Kelly Price

Kelly Price completed her Ph.D. of Human Ecology with a concentration in Retail and Consumer Sciences at the University of Tennessee. She currently teaches at East Tennessee State University where she is a three-time recipient of the College of Business and Technology Excellence in Teaching Award. Her research interests include women’s golf, consumer behavior, and online education with numerous presentations and publications in these areas. Her non-academic experience includes management of discount, specialty, and luxury/resort retail including merchandise buying and retail operations management.

Dr. Price is the host of the On the Tee with Dr P podcast. Contact her via email at Ontheteewithdrp@gmail.com or on Twitter @DrKelly04.

Face-ism is Alive and Well in Golf Media
Women featured on the cover of a golf magazine. That's a good thing right? Story by Dr. Kelly Price.
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I'll Always be a Walker but Here's Why I'm in Favor of Golf Carts
Are carts a good thing? It's one of the great debates of modern golf. Dr. Kelly Price discovers some...
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Does Golf Have a Pink Problem?
I love my pink glove. My last bag was pink. I am glad I had the pink option when I purchased these items....
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Why Isn't Women's Golf More Popular?
Dr. Kelly Price looks at the research on the barriers faced by women's sport in getting media coverage,...
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The Suffragettes and Golf
Dr. Kelly Price tells the story of the brave women of the Suffrage Movement who targeted golf courses...
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Diversity in Women's Golf Images
If I am a consumer who is a woman of color, a woman who isn’t a size 3.7, or a woman who is over the...
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Brand Passion in Golf
Lexi Thompson - super star golfer. Attractive. Expert. Let the brand passion begin. Dr. Kelly Price looks...
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Virtual golf. Is it as 'Good' as the Traditional Game?
Dr. Kelly Price looks at the new opportunities for playing the game online and wonders if virtual golf...
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Great score! But What About Her Hair? - When Performance Isn't Enough
Dr. Kelly Price analyzes key research confirming that elite female athletes including pro tour golfers...
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Bigger than Golf - LPGA Branding and the 'Drive On' Marketing Strategy
With the LPGA's 'Drive On' campaign, Dr. Kelly Price says "the brand of the LPGA is alive and well"......
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It's Time the LPGA Logo had a #DriveOn Refresh
Dr. Kelly Price uncovers relevant research on brand logo colors and design, and questions the continued...
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Breaking With Tradition in Golf Leadership
The game of golf, namely the LPGA and a few other organizations, have been on a mission to encourage...
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Brand Passion in Golf

Lexi Thompson – super star golfer. Attractive. Expert. Let the brand passion begin. Dr. Kelly Price looks at how golfers are susceptible to a well targeted marketing strategy.

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Obsessed With Golf

Dr. Kelly Price digs deeper into the research about the four stages of your addiction to the game – Awareness, Attraction, Attachment, and Allegiance.

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The Difference a Female Golf Professional Makes

To my knowledge, our facility had never employed a female golf professional. Don’t get me wrong. We have always had excellent golf professionals. But none of them were female. There she stood representing, what was to me, a new era at my club.

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Breaking With Tradition in Golf Leadership

The game of golf, namely the LPGA and a few other organizations, have been on a mission to encourage women and girls to take up the game. So, how can we encourage women, in the same spirit, to be involved at board governance level as well?

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Diversity in Women’s Golf Images

If I am a consumer who is a woman of color, a woman who isn’t a size 3.7, or a woman who is over the age of 30, I do not see myself very often in women’s golf advertising. If I am a golf buyer, I don’t see her much either. She sees us, though, and what she sees is not herself.

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