It’s Time the LPGA Logo had a #DriveOn Refresh
Dr. Kelly Price uncovers relevant research on brand logo colors and design, and questions the continued use of the 2007 LPGA logo.
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Kelly Price completed her Ph.D. of Human Ecology with a concentration in Retail and Consumer Sciences at the University of Tennessee. She currently teaches at East Tennessee State University where she is a three-time recipient of the College of Business and Technology Excellence in Teaching Award. Her research interests include women’s golf, consumer behavior, and online education with numerous presentations and publications in these areas. Her non-academic experience includes management of discount, specialty, and luxury/resort retail including merchandise buying and retail operations management.
Dr. Price is the host of the On the Tee with Dr P podcast. Contact her via email at Ontheteewithdrp@gmail.com or on Twitter @DrKelly04.
Dr. Kelly Price uncovers relevant research on brand logo colors and design, and questions the continued use of the 2007 LPGA logo.
Words can carry tremendous weight! Dr. Kelly Price looks at the academic research on how deep-seated outdated language reinforces sexist discourse in golf
I love my pink glove. My last bag was pink. I am glad I had the pink option when I purchased these items. But the question remains, why must golf continue to place such deep division within so many of its product lines which continues to fuel the gendering (and arguably sexism) of golf?
With the LPGA’s ‘Drive On’ campaign, Dr. Kelly Price says “the brand of the LPGA is alive and well”… but it hasn’t always been that way.
Dr. Kelly Price analyzes the evidence on how becoming a mother can impact an LPGA player’s productivity, performance, and earnings.
Dr. Kelly Price analyzes key research confirming that elite female athletes including pro tour golfers are still judged on their physical attractiveness and social behaviors.
Dr. Kelly Price looks at the ways new technology like augmented and virtual reality can help boost the coverage and popularity of women’s golf.
In her search for a glove, Dr. Kelly Price looks at the research on sport marketing and the value of the female golf consumer.
Kelly Price considers the research on the covert and blatant sexism of golf announcing and how modern TV commentators like Juli Inkster are making a difference.
Dr. Kelly Price looks at the research linking perceived attractiveness and prizemoney on the LPGA Tour and asks ‘What is Beauty?’
Dr. Kelly Price looks at the research on the barriers faced by women’s sport in getting media coverage, public attention, and commercial support.
Dr. Kelly Price discovers a remarkable study showing a connection between tee box positions for women and the prevailing politics in the local area.
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